What Are the Risks of Not Cleaning Your Email List?
Failing to clean your email list can lead to several problems. Firstly, sending emails to inactive or invalid addresses can result in a high bounce rate, which adversely affects your sender reputation. Secondly, if your emails consistently land in spam folders, your email open rates will drop, diminishing the effectiveness of your campaigns. Additionally, Internet Service Providers (ISPs) may blacklist your domain, making it difficult to reach even your engaged subscribers.