What is Domain Verification?
Domain verification is the process of proving ownership of your domain to email service providers (ESPs) and other platforms. This is essential to establish
credibility and ensure that your marketing emails are less likely to be flagged as spam.
Common Issues During Domain Verification
Several issues can arise during domain verification: Propagation delays: DNS changes may take some time to propagate, causing delays in verification.
Incorrect records: Ensure the verification records are entered correctly to avoid failures.
Multiple DNS providers: If you use multiple DNS providers, ensure that records are added to the correct one.
You can start sending emails with improved deliverability.
Authenticate your emails using protocols like
DKIM and
SPF for additional security.
Monitor your email metrics to continuously optimize your campaigns.
Conclusion
Domain verification is a fundamental step in
email marketing that ensures your messages reach the inbox and build trust with your audience. By verifying your domain, you not only improve deliverability but also protect your brand from malicious activities.