What is Double Check Mapping in Email Marketing?
Double check mapping refers to the systematic process of verifying and validating various components of an email marketing campaign before it is launched. This ensures that all elements are functioning correctly, the content is accurate, and the email will be delivered to the intended recipients without issues. This practice helps in maintaining the
credibility and
effectiveness of your email marketing efforts.
Why is Double Check Mapping Important?
Double check mapping is crucial for several reasons: Accuracy: Ensures that all information, including links and images, is correct and up-to-date.
Deliverability: Improves the chances of your email reaching the recipient’s inbox rather than the spam folder.
Engagement: Enhances user experience by ensuring that all interactive elements work as intended.
Compliance: Helps in adhering to legal requirements such as GDPR and CAN-SPAM Act.
What Should Be Double Checked?
Here are the key components that should be double checked: Subject Line: Ensure it is compelling and free of spelling errors.
Email Content: Verify the text for grammar and spelling mistakes. Make sure the tone aligns with your brand.
Links: Check that all hyperlinks direct to the correct URLs and are not broken.
Images: Confirm that all images are properly loaded and have alt text for accessibility.
Call to Action (CTA): Make sure the CTA is clear, prominent, and leads to the correct landing page.
How to Implement Double Check Mapping?
Implementing double check mapping involves the following steps: Planning: Start by outlining all the elements that need to be checked. Create a checklist to ensure nothing is overlooked.
Testing: Use tools to test different aspects of your email, such as spam score, rendering across devices, and link validation.
Review: Have a second pair of eyes review the email. Sometimes, a fresh perspective can catch errors you might have missed.
Feedback: Collect feedback from a small group before the full launch. Use their insights to make any necessary adjustments.
Common Tools for Double Check Mapping
Several tools can assist in double check mapping: Litmus: For testing email rendering across various devices and clients.
Grammarly: For grammar and spelling checks.
SpamAssassin: To check the spam score of your email.
Broken Link Checker: Tools like Dead Link Checker can help verify all URLs in your email.
FAQs on Double Check Mapping
Q: How often should double check mapping be done? A: Ideally, every time you are about to send out an email campaign. Consistency is key for maintaining quality.
Q: Can automation help in double check mapping? A: Yes, many elements can be automated using various tools, but a manual review is still recommended for the final check.
Q: What are the risks of skipping double check mapping? A: Skipping this step can result in errors that damage your credibility, reduce engagement, and even lead to legal issues.