What are the Drawbacks of Using Non-Segmented Lists?
While non-segmented lists might seem convenient, they come with several significant drawbacks:
Reduced Engagement: Recipients are less likely to engage with emails that aren't relevant to their interests or needs. Higher Unsubscribe Rates: Sending generic content can lead to higher unsubscribe rates as recipients may find the emails irrelevant. Poor Conversion Rates: Without targeted messaging, the likelihood of converting recipients into customers diminishes. Potential for Spam Complaints: Irrelevant emails can lead to recipients marking them as spam, which can harm your sender reputation.