Why Use Free Trials or Samples in Email Marketing?
Offering free trials or samples can be highly effective for several reasons:
Increase Engagement: Free offers prompt recipients to interact with the brand, increasing open and click-through rates. Build Trust: Allowing users to experience the product without a financial commitment helps build credibility and trust. Customer Acquisition: Free trials or samples are a great way to attract new customers who might be hesitant to make an immediate purchase. Gather Feedback: They provide an excellent opportunity to gather feedback and improve the product or service based on user experiences.