include Alt Text for images - Email Marketing

What is Alt Text?

Alt text, short for "alternative text," is the written copy that appears in place of an image on a webpage or email if the image fails to load. It also provides context to visually impaired users who rely on screen readers to browse the web or read emails.

Why is Alt Text Important in Email Marketing?

Including alt text in your email marketing strategies is essential for several reasons:
Accessibility: Alt text ensures that your emails are accessible to individuals with visual impairments. Screen readers read the alt text, allowing these users to understand the content of your images.
Email Deliverability: Some email clients block images by default. When this happens, alt text provides a fallback, ensuring your message remains clear.
SEO Benefits: While SEO is more commonly associated with web pages, it also applies to email marketing. Alt text can help improve the searchability of your email content.
Enhanced User Experience: Alt text contributes to a better user experience by providing context when images don’t load properly. This can lead to higher engagement rates.

How to Write Effective Alt Text?

Writing effective alt text involves more than just describing the image. Here are some tips:
Be Descriptive: Describe the image as specifically as possible. Instead of "Image of a product," use "Image of a red running shoe."
Keep it Concise: While being descriptive is important, remember to keep the alt text concise. Aim for 125 characters or fewer.
Use Keywords: Include relevant keywords that align with your email content. This can help with SEO and make the alt text more meaningful.
Avoid Redundancy: Don’t start your alt text with phrases like “Image of” or “Picture of.” Screen readers already announce that it’s an image.

Common Mistakes to Avoid

Even seasoned marketers can make mistakes when it comes to alt text. Here are some common pitfalls to avoid:
Missing Alt Text: Forgetting to include alt text is a missed opportunity to make your email more accessible and engaging.
Overloading with Keywords: While keywords are important, overloading alt text with them can make it unreadable and spammy.
Using Placeholder Text: Placeholder text like “Image1” doesn’t provide any value and can confuse the reader.
Ignoring Context: Ensure the alt text aligns with the context of your email. The description should make sense within the overall content.

Examples of Good and Bad Alt Text

To illustrate the difference, here are examples of good and bad alt text:
Image Description
Good Alt Text
Bad Alt Text
Image of a red running shoe
Red running shoe with white laces
Image1
Image of a beach sunset
Sunset over the beach with orange and pink skies
Beach

Implementing Alt Text in Email Campaigns

Most email marketing platforms offer easy ways to add alt text to your images. Here’s a quick guide:
Upload your image to the email editor.
Select the image and look for the alt text field.
Enter your descriptive alt text.
Save and preview your email to ensure the alt text appears correctly.

Conclusion

Incorporating alt text into your email marketing campaigns is not just a best practice; it’s a necessity. It enhances accessibility, improves deliverability, and contributes to a better overall user experience. By following the tips and guidelines provided, you can ensure your emails are effective, engaging, and inclusive.
Popular Tags
Amazon SES Analytics and Optimization ARPANET autonomy bandwidth Brand Consistency Brevo bulk email bulk email marketing bulk email marketing services bulk email sender bulk email services Call-to-Action (CTA) Check Email Logs Check NAT Settings communication protocol Constant Contact Convertkit cPanel cPanel support cPanel support access cPanel support permissions cPanel support troubleshooting CPU crm CRM support Customization DATA Data Printing digital communication DKIM DMARC DNS domain email Dynamic Content Elastic Email electronic mail messages email Email Analytics Email Blacklist Checkers Email blacklisting Email Blast Service Email Campaign Email Campaigns Email Clients Email Marketing email messages email newsletters email problems email providers email security email SMTP Email Templates Emails encryption File Transfer Protocol free SMTP free VPS GDPR GetResponse Gmail Grant cPanel access Grant temporary access to cPanel HDD HubSpot hyperlink in gmail internet service providers Klaviyo landing page designers landing page designs landing page inspiration landing page layout landing page website examples landing pages Linux and Microsoft Windows mail campaigns mail communication mail SMTP mailboxes mailchimp mailchimp alternatives Mailchimp Pricing Mailerlite Mailgun mailing mailing issues mailing lists Mailjet make landing page free marketing automation tools marketing campaigns mass email marketing messages messaging mobile phone service Network Configuration Issues Newsletters Online Port Scanners physical mail pop-up builder Port blocking Professional Design QR code RAM recipient's mail server Responsive Design Sendgrid SendPulse Simple Mail Transfer Protocol simple SMTP server SLA SMTP SMTP mail SMTP mail server SMTP port SMTP protocols SMTP provider SMTP server software SPAM folder spam folders SSD Template Marketplaces text messaging Time-saving Transport Layer Security VPS VPS hardware VPS package Way2Mail Web hosting control panel website landing page design Windows VPS

Cities We Serve