Writing effective alt text involves a few key considerations:
Be Descriptive: Provide a clear and concise description of the image. For instance, instead of writing "Image," you could write "A smiling woman holding a cup of coffee." Keep It Short: While being descriptive, ensure the alt text is not too lengthy. Aim for a balance between detail and brevity. Use Keywords: Incorporate relevant keywords naturally to enhance SEO and relevance. Context Matters: Tailor the alt text to the context of the email. What is the main point you want to convey through the image?