Kickstarter - Email Marketing

What is Kickstarter?

Kickstarter is a popular crowdfunding platform where creators can launch projects, gather support, and secure funding from backers. These projects range from tech gadgets to creative endeavors like films and music albums. As a creator, leveraging Kickstarter can be a game-changer for bringing your ideas to life.

How Can Email Marketing Help a Kickstarter Campaign?

Email marketing is a powerful tool for any Kickstarter campaign. It helps in building a community, keeping backers updated, and driving traffic to your campaign page. Here are a few ways email marketing can be beneficial:

Pre-launch Hype: Generate excitement before the campaign goes live.
Engagement: Keep potential backers engaged with updates and exclusive content.
Conversion: Drive traffic to your Kickstarter page and convert email subscribers into backers.
Retention: Maintain relationships with your backers for future projects.

What Should Be Included in Pre-launch Emails?

Pre-launch emails are crucial for building anticipation and collecting early supporters. Here’s what you should include:

Teasers and sneak peeks of your project.
Behind-the-scenes content to make subscribers feel involved.
Information about the launch date and time.
Exclusive offers or early bird discounts for subscribers.
A countdown to the launch to build excitement.

How to Write Effective Email Content During the Campaign?

Once your campaign is live, maintaining interest and momentum is key. Effective email content during this phase should:

Provide regular updates on the campaign’s progress.
Highlight milestones reached and upcoming goals.
Share stories or testimonials from early backers.
Include calls-to-action encouraging subscribers to back the project.
Offer incentives for sharing the campaign with friends and family.

How to Segment Your Email List for Better Results?

Segmenting your email list can lead to more personalized and effective communication. Consider segmenting based on:

Subscribers who have shown high interest in similar projects.
Geographic locations for targeted updates and events.
Previous backers of your projects.
Engagement levels, such as those who frequently open and click emails.

What Metrics Should You Track?

Monitoring key metrics can help you assess the effectiveness of your email marketing efforts. Focus on:

Open rates: Measure how many people are opening your emails.
Click-through rates: Track how many recipients are clicking on links in your emails.
Conversion rates: Determine how many email recipients are backing your project.
Unsubscribe rates: Keep an eye on how many people are opting out of your emails.

How to Keep Backers Engaged Post-Campaign?

Maintaining a relationship with your backers after the campaign ends is crucial for future projects. Here’s how:

Send thank you emails to show appreciation.
Provide updates on the project’s progress and delivery timelines.
Share behind-the-scenes content and stories about the project’s development.
Ask for feedback and suggestions for future projects.
Announce upcoming projects and offer early access or exclusive deals.