What is MailCharts?
MailCharts is a powerful tool designed for
email marketers who want to gain competitive insights and improve their email campaigns. It provides a comprehensive library of email marketing campaigns from a wide range of industries, allowing marketers to analyze and benchmark their own strategies against those of their competitors.
How Does MailCharts Work?
MailCharts collects and curates emails from thousands of companies, organizing them by industry, campaign type, and other criteria. Users can search for specific brands,
campaigns, or even keywords to find relevant examples. The platform also offers analytics and reporting features, enabling users to track trends and measure the performance of different email strategies.
Why Use MailCharts?
There are several reasons why email marketers might choose to use MailCharts:
Competitive Analysis: By reviewing the email strategies of competitors, marketers can identify what works and what doesn’t, helping them refine their own approaches.
Inspiration: With access to a vast library of email campaigns, marketers can draw inspiration for their own emails, from design and layout to copy and subject lines.
Trend Tracking: MailCharts’ analytics tools allow users to monitor industry trends and adapt their strategies accordingly.
Benchmarking: By comparing their own email performance against industry benchmarks, marketers can set realistic goals and measure their progress.
Email Marketers: Professionals responsible for creating and managing email campaigns can use MailCharts to improve their strategies and stay up-to-date with industry trends.
Marketing Managers: Managers overseeing email marketing efforts can use MailCharts to benchmark performance and ensure their teams are following best practices.
Designers: Email designers can find inspiration and examples of effective design techniques by browsing MailCharts’ library.
Copywriters: Those responsible for writing email content can use MailCharts to see examples of compelling copy and subject lines.
Key Features of MailCharts
MailCharts offers a variety of features to help email marketers improve their campaigns, including: Email Library: Access to thousands of email campaigns from various industries.
Advanced Search: Find specific emails based on brand, campaign type, keywords, and more.
Analytics: Track trends and measure the performance of different email strategies.
Reports: Generate detailed reports to benchmark against industry standards.
Alerts: Set up alerts to stay informed about competitors’ email activities.
How to Get Started with MailCharts
Getting started with MailCharts is simple: Sign Up: Create an account on the MailCharts website.
Explore: Browse the library of email campaigns and use the search features to find relevant examples.
Analyze: Use the analytics tools to track trends and measure performance.
Incorporate: Apply the insights and inspiration you gain from MailCharts to your own email marketing campaigns.
Cost and Plans
MailCharts offers various plans to suit different needs and budgets. While there is a free version with limited features, paid plans provide access to more advanced tools and a larger library of email campaigns. Marketers can choose the plan that best fits their requirements and budget.
Conclusion
MailCharts is an invaluable resource for email marketers looking to gain a competitive edge, draw inspiration, and measure their performance against industry standards. By leveraging the platform’s extensive library and powerful analytics tools, marketers can enhance their email marketing strategies and achieve better results.