What is the Number of Shares in Email Marketing?
The
number of shares in email marketing refers to the count of times your email content has been shared by recipients with their network, usually through social media platforms, forwarding the email, or using a "share" button embedded in the email. This metric helps measure the
engagement and reach of your email campaigns beyond your initial recipient list.
Why is the Number of Shares Important?
Tracking the number of shares provides insights into the
virality and effectiveness of your email content. It indicates that your content is valuable enough for recipients to share with their connections, amplifying your message and potentially acquiring new leads or customers.
How to Track the Number of Shares
Most
email marketing platforms offer built-in analytics tools to track shares. These platforms can monitor the interactions with share buttons embedded in your email or track the forwarding of emails. Additionally, using
UTM parameters can help you track traffic and conversions originating from shared emails in your
Google Analytics.
Ways to Increase the Number of Shares
Best Practices for Encouraging Shares
To maximize the number of shares, consider the following best practices: Segment your email list to send more
targeted content.
Personalize your emails to make them more
engaging.
Include
visual elements like images and videos which are more likely to be shared.
Test different email elements (A/B testing) to identify what works best for your audience.
Ensure your emails are
responsive and load quickly.
Conclusion
The number of shares is a valuable metric in email marketing, reflecting the wider impact and engagement of your campaigns. By understanding its importance, tracking it accurately, and implementing strategies to increase shares, you can significantly enhance the effectiveness of your email marketing efforts.