Open Sans - Email Marketing

What is Open Sans?

Open Sans is a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google. It is widely used for its readability and clean, modern aesthetics. As a web font, it is freely available through Google Fonts.

Why Use Open Sans in Email Marketing?

Open Sans offers multiple benefits when used in email marketing campaigns:

Readability: Its clean and simple design makes it easy for recipients to read your email content.
Professional Look: The modern and polished appearance of Open Sans can give your emails a more professional look.
Versatility: Suitable for various devices and email clients, ensuring a consistent experience for all recipients.

How to Implement Open Sans in Your Email?

To use Open Sans in your email campaigns, you need to include a link to the Google Fonts stylesheet in the head of your HTML email:

Then, apply the font to your desired HTML elements using CSS:

body {
font-family: 'Open Sans', sans-serif;
}

Does Open Sans Affect Email Deliverability?

Using web fonts like Open Sans generally does not negatively impact email deliverability. However, it's important to include fallback fonts like Arial or Helvetica in your CSS to ensure that your email remains readable even if the web font fails to load.

What Are Some Best Practices for Using Open Sans?

When incorporating Open Sans into your email marketing, consider the following best practices:

Font Size: Use a minimum font size of 14px to ensure readability on all devices.
Line Height: Set a line height of 1.5 for better spacing and readability.
Contrast: Ensure high contrast between text and background colors to make your content more accessible.
Fallback Fonts: Always define fallback fonts in case Open Sans fails to load.

Are There Any Alternatives to Open Sans?

While Open Sans is widely appreciated, there are other web fonts that you can consider for your email marketing campaigns:

Roboto
Lato
Montserrat
Arial (as a fallback font)

Conclusion

Open Sans is an excellent choice for email marketers looking to enhance their email content with a clean, readable, and professional font. By following best practices and considering fallback options, you can ensure that your emails are not only visually appealing but also accessible to all recipients.