What is Open Sans?
Open Sans is a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google. It is widely used for its readability and clean, modern aesthetics. As a web font, it is freely available through
Google Fonts.
Readability: Its clean and simple design makes it easy for recipients to read your email content.
Professional Look: The modern and polished appearance of Open Sans can give your emails a more professional look.
Versatility: Suitable for various devices and email clients, ensuring a consistent experience for all recipients.
<link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap" rel="stylesheet">
Then, apply the font to your desired HTML elements using CSS:
body {
font-family: 'Open Sans', sans-serif;
}
Font Size: Use a minimum font size of 14px to ensure readability on all devices.
Line Height: Set a line height of 1.5 for better spacing and readability.
Contrast: Ensure high contrast between text and background colors to make your content more accessible.
Fallback Fonts: Always define fallback fonts in case Open Sans fails to load.
Conclusion
Open Sans is an excellent choice for
email marketers looking to enhance their email content with a clean, readable, and professional font. By following best practices and considering fallback options, you can ensure that your emails are not only visually appealing but also accessible to all recipients.