Use Semantic HTML: Using proper HTML tags like <header>, <nav>, <main>, and <footer> helps screen readers understand the structure of your email.
Alt Text for Images: Always provide descriptive
alt text for images. This allows screen readers to describe the image content to the user.
Accessible Fonts and Colors: Use high-contrast colors and readable fonts to ensure that your content is legible for users with low vision.
Descriptive Links: Instead of using generic text like "click here", use descriptive link text that tells users where the link will take them.
Overusing Tables: While tables are useful for layout, overuse can confuse screen readers. Use CSS for layout where possible.
Ignoring Alt Text: Failing to provide alt text for images can leave
visually impaired users without context.
Complex Navigation: Keep navigation simple and clear to make it easier for users to find what they need.
Non-descriptive Links: Avoid using phrases like "read more" without context, as it doesn’t provide enough information.
Use Screen Readers: Tools like
NVDA and
JAWS can help you experience your emails as visually impaired users do.
Accessibility Validators: Tools like
WAVE and
Axe can help identify accessibility issues in your email content.
Manual Testing: Manually check alt text, semantic HTML, and readability to ensure compliance.
Wider Audience Reach: You can reach individuals who rely on screen readers, expanding your potential audience.
Legal Compliance: Adhering to accessibility standards can help you avoid legal issues.
Improved User Experience: Accessible emails are generally easier to read and navigate for all users.
Enhanced Brand Reputation: Demonstrating a commitment to accessibility can improve your brand’s reputation and trustworthiness.
Conclusion
Screen reader compatibility is a crucial aspect of
email marketing that ensures inclusivity and compliance with legal standards. By following best practices and avoiding common mistakes, you can make your emails accessible to all users, thereby enhancing user experience and expanding your reach.