Relevance: Ensure the video content aligns with the interests and needs of your audience.
Length: Keep the video short and to the point, ideally under 2 minutes.
Quality: High-quality production values reflect well on your brand.
Call-to-Action: Include a clear
call-to-action to guide viewers on what to do next.
Product Demos: Great for showcasing new features or explaining how to use a product.
Tutorials: Help customers solve problems and get the most out of your products.
Customer Testimonials: Build trust and credibility.
Behind-the-Scenes: Humanize your brand and foster a deeper connection.
How to Embed Videos in Emails?
While most email clients do not support direct video embedding, you can use the following methods to include videos in your emails:
Thumbnail Link: Include a clickable thumbnail image that links to the video hosted on your website or a platform like YouTube or Vimeo.
Animated GIFs: Create a short, looping GIF as a teaser for the full video.
HTML5 Video: Embed HTML5 video for clients that support it, but always have a fallback option.
Optimize Video for Mobile: Ensure your video looks great on all devices, especially mobile.
Use Clear Subject Lines: Mention the video in your
subject line to entice opens.
A/B Testing: Test different videos and email formats to see what resonates best with your audience.
Track Performance: Use analytics to monitor engagement and make data-driven improvements.