Failing to update your conditions can have several adverse effects:
Decreased Engagement: Subscribers may receive emails that no longer align with their interests or needs, leading to lower open and click-through rates. Increased Unsubscribe Rates: Irrelevant content can frustrate subscribers, causing them to unsubscribe from your mailing list. Compliance Issues: Regulatory requirements, such as GDPR and CAN-SPAM, frequently change. Neglecting updates can lead to non-compliance and potential legal issues. Negative Brand Perception: Sending outdated or irrelevant emails can harm your brand's reputation and customer trust.