What is Sendy?
Sendy is a self-hosted
email marketing application that allows you to send bulk emails via Amazon Simple Email Service (SES). It is designed to be a cost-effective solution for businesses looking to manage their email campaigns in-house, offering significant savings compared to other popular email marketing services.
How Does Sendy Work?
Sendy integrates seamlessly with
Amazon SES, which is known for its high deliverability rates and low costs. Once you have set up Sendy on your server, you can start creating and managing your email lists, designing email campaigns, and sending out bulk emails. All the emails are sent through Amazon SES, ensuring that they reach your subscribers' inboxes reliably.
Key Features of Sendy
Cost Efficiency: Sendy leverages Amazon SES, making it much cheaper than traditional email marketing services.
Detailed Reports: Get comprehensive reports on email opens, clicks, bounces, and complaints.
Autoresponders: Automate your email marketing campaigns with autoresponders.
List Management: Easily manage multiple email lists, segmentation, and custom fields.
Third-Party Integrations: Integrate with popular apps and services via API.
Why Choose Sendy Over Other Email Marketing Services?
The primary reason to choose Sendy is its cost-effectiveness. Traditional email marketing services like Mailchimp or Constant Contact can become quite expensive as your subscriber list grows. Sendy, on the other hand, charges a one-time fee for the software, with ongoing costs being limited to Amazon SES usage fees. Additionally, Sendy provides the benefit of complete control over your data and greater customization options.Setting Up Sendy
Setting up Sendy requires a few technical steps but is generally straightforward. First, you need to purchase a Sendy license and download the software. Next, you will need a hosting environment that supports PHP and MySQL. Once your hosting is ready, you can upload the Sendy files and run the installation script. After completing the setup, you will need to configure Sendy to work with your Amazon SES account.Security and Spamming Concerns
Using Amazon SES with Sendy provides robust
security features to protect your email deliverability. Amazon SES has stringent anti-spam measures in place, ensuring that your emails are not flagged as spam. Additionally, Sendy offers double opt-in mechanisms to ensure that your subscribers genuinely want to receive your emails.
Support and Community
Sendy offers a support forum where users can ask questions and share tips. Although Sendy does not offer a dedicated support team, the community is quite active, and most issues can be resolved through forum discussions. There are also various third-party resources and tutorials available online to help you get the most out of Sendy.Conclusion
Sendy is an excellent choice for businesses looking to manage their email marketing in-house while keeping costs low. Its integration with Amazon SES ensures high deliverability, and its feature set provides all the tools needed for effective email marketing. If you are comfortable with a bit of technical setup and want to save on email marketing costs, Sendy is definitely worth considering.