How Can Retail Brands Measure the Success of Their Email Campaigns?
To measure the success of email campaigns, retail brands should track key metrics such as:
1. Open Rates: The percentage of recipients who opened the email. 2. Click-Through Rates (CTR): The percentage of recipients who clicked on a link within the email. 3. Conversion Rates: The percentage of recipients who completed a desired action, such as making a purchase. 4. Bounce Rates: The percentage of emails that were not delivered. 5. Unsubscribe Rates: The percentage of recipients who opted out of the email list.
Analyzing these metrics can help retail brands understand what works and what doesnât, allowing them to optimize future campaigns.