What is Share on Demand Content?
Share on demand content refers to digital assets such as
ebooks, whitepapers, videos, and webinars that are made available to users when they express interest. This type of content is typically gated, meaning that the user must provide some information, such as their email address, to access it. This practice is particularly effective in
email marketing as it helps collect valuable
leads and engage potential customers.
Lead Generation: By gating valuable content, you can collect contact information from interested users, converting them into leads.
Engagement: Providing useful, high-quality content keeps your audience engaged and more likely to open future emails.
Segmentation: The type of content a user requests can provide insights into their interests, allowing for more targeted and effective email campaigns.
Credibility: Offering valuable content positions your brand as an industry expert, building trust with your audience.
Identify Audience Needs: Understand what your audience is looking for and tailor your content to address those needs.
High-Quality Production: Ensure that your content is well-researched, professionally designed, and offers genuine value.
Clear Call-to-Action (CTA): Make it easy for users to understand how they can access the content and what they need to provide in return.
Follow-up Strategies: Plan a follow-up email sequence to nurture leads collected through your share on demand content.
Analytics: Use analytics tools to measure the performance of your content and adjust your strategy accordingly.
Examples of Share on Demand Content in Email Marketing
Here are some examples of share on demand content that can be effectively used in email marketing:Best Practices for Using Share on Demand Content in Email Marketing
To maximize the effectiveness of share on demand content in email marketing, follow these best practices: Personalization: Personalize your emails to make them more relevant to the recipient, increasing the likelihood of engagement.
Segmentation: Segment your email list based on user behavior and interests to send more targeted content.
Optimized Landing Pages: Ensure that your landing pages are optimized for conversions, with clear messaging and easy-to-complete forms.
Mobile-Friendly: Design your emails and landing pages to be mobile-friendly, as many users will access them on their mobile devices.
Consistent Branding: Maintain consistent branding across your emails, landing pages, and content to build recognition and trust.
Conclusion
Share on demand content is a powerful tool in email marketing. By offering valuable resources in exchange for contact information, you can generate leads, engage your audience, and establish your brand as an industry authority. Follow the best practices and strategies outlined above to create and utilize share on demand content effectively in your email marketing campaigns.