design and content issues

What Role Does Call-to-Action (CTA) Play in Email Design?


The Call-to-Action (CTA) is one of the most critical elements of your email design. A poorly designed or placed CTA can lead to lower click-through rates and reduced conversions. It's essential to make your CTA stand out by using contrasting colors and clear, compelling language.
Additionally, the placement of the CTA is crucial. It should be easily accessible without the need for excessive scrolling, especially on mobile devices. Testing different CTA placements and designs can help determine what works best for your audience.

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