Why is it Important?
Managing subscribers effectively is vital for maintaining a healthy email list. A well-maintained list ensures higher
deliverability rates, better
engagement, and compliance with regulations like
GDPR and
CAN-SPAM. The subscriber management endpoint automates these processes, reducing the manual effort required to keep your list up-to-date.
How to Add Subscribers?
Adding subscribers involves sending a
POST request to the endpoint with details like the subscriber's email address, name, and any other relevant information. The request can also include subscription preferences and tags for segmenting the list. For example:
POST /subscribers
{
"email": "example@example.com",
"name": "John Doe",
"preferences": {
"newsletter": true,
"promotions": false
},
"tags": ["new customer", "USA"]
}
How to Update Subscriber Information?
Updating a subscriber's information typically involves sending a
PUT request to the endpoint with the subscriber's unique identifier (such as an email address or ID) and the new data. This can be used to update contact details, preferences, or tags.
PUT /subscribers/{id}
{
"name": "Jane Doe",
"preferences": {
"newsletter": false,
"promotions": true
},
"tags": ["loyal customer"]
}
How to Remove Subscribers?
Removing subscribers requires sending a
DELETE request to the endpoint with the subscriber's identifier. It's crucial to remove inactive or unengaged subscribers to maintain a clean list and improve your
sender reputation.
DELETE /subscribers/{id}
How to Handle Unsubscribes?
Managing unsubscribes is essential for compliance and maintaining list hygiene. Most systems allow you to automatically handle
unsubscribe requests through the endpoint, updating the subscriber's status without removing their data entirely. This can help in auditing and understanding why users opt out.
PUT /subscribers/{id}/unsubscribe
{
"status": "unsubscribed"
}
What are the Best Practices?
Effective subscriber management involves several
best practices:
Double opt-in to ensure subscribers genuinely want to receive your emails.
Regularly clean your list to remove
inactive subscribers.
Segment your list based on preferences and engagement to tailor your content.
Use
email verification tools to avoid adding invalid addresses.
Comply with data protection laws to respect subscriber privacy.
Conclusion
The subscriber management endpoint is a powerful tool for maintaining a healthy, engaged email list. By automating the processes of adding, updating, and removing subscribers, you can focus more on crafting compelling
email campaigns that drive engagement and conversions.