What are the Risks of Under-Sending Emails?
Under-sending can cause your brand to become forgotten or irrelevant. It can lead to missed opportunities for engagement, lower brand recall, and ultimately, reduced
revenue. Regular communication helps keep your brand top-of-mind for your subscribers.
How Does Email Volume Affect Deliverability?
High email volume can trigger spam filters, especially if the emails are not properly segmented or targeted. It's essential to maintain a clean
email list, regularly removing inactive subscribers and ensuring that your emails are relevant to the recipients. This helps maintain high deliverability rates.
Segment Your Audience: Sending targeted emails to specific segments can reduce the overall volume while increasing relevancy.
Use Automation: Automated workflows can help manage the frequency and timing of emails, ensuring that subscribers receive messages at optimal times.
Monitor Performance: Regularly review your email metrics to adjust your volume strategy as needed.
Solicit Feedback: Asking subscribers for their preferences can help you tailor your email frequency to their needs.
Conclusion
Managing the volume of emails is a balancing act that requires ongoing attention and adjustment. By understanding your audience and leveraging data and feedback, you can optimize your email volume to maximize engagement and achieve your marketing goals.