10. How to Stay Compliant with Email Marketing Laws?
Compliance is crucial to avoid legal issues. Key laws include:
CAN-SPAM Act: Requires clear identification, opt-out mechanisms, and honest subject lines. GDPR: Requires explicit consent from recipients in the EU. CASL: Canada's anti-spam legislation, similar to GDPR but applicable in Canada.
Always provide an easy way for recipients to unsubscribe and honor their requests promptly.