The impact of data inaccuracies can be far-reaching:
Reduced Deliverability: Incorrect email addresses can lead to higher bounce rates, which in turn can affect your sender reputation. Poor Engagement: Emails sent to outdated or incorrect addresses will not be opened, leading to lower open and click-through rates. Wasted Resources: Time and money spent on creating and sending emails to inaccurate addresses are essentially wasted efforts. Compliance Issues: Sending emails to people who haven't opted in or whose data is inaccurate can lead to non-compliance with regulations such as GDPR.