6. What metrics should be tracked to measure the success of an email campaign?
Key metrics to track include [open rates](href), click-through rates (CTR), conversion rates, bounce rates, and unsubscribe rates. Open rates can indicate how well your subject lines and preview text are performing, while CTRs show how compelling your email content is. Conversion rates measure the effectiveness of your call-to-action (CTA), and bounce rates can highlight issues with your email list quality.