While auto completion offers numerous benefits, there are some potential drawbacks:
Over-reliance: Marketers may become overly reliant on auto completion and neglect to add a personal touch. Quality of Predictions: The quality of auto completion suggestions depends on the dataset it was trained on. Poor-quality data can lead to irrelevant or incorrect suggestions. Privacy Concerns: Using personal data to make predictions can raise privacy issues, especially if the data is not handled responsibly.