failing to track metrics

How Can You Start Tracking Metrics?

To begin tracking metrics, follow these steps:
1. Set Clear Objectives: Define what you want to achieve with your email campaigns, such as increasing sales, boosting engagement, or growing your subscriber list.
2. Use Email Marketing Software: Tools like Mailchimp, Constant Contact, and HubSpot provide built-in analytics to track key metrics.
3. Regular Reporting: Establish a routine for reviewing your metrics. Weekly or monthly reports can help you stay on top of trends and make timely adjustments.
4. A/B Testing: Experiment with different elements of your emails, such as subject lines, content, and CTAs, to see what resonates best with your audience.

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