eprivacy directive (also known as the cookie law)

Are there any exemptions?

There are certain exemptions where consent is not required. These include cookies that are strictly necessary for the provision of a service explicitly requested by the user. For instance, cookies that remember login details or items in a shopping cart. However, these exemptions are quite limited and do not generally apply to email marketing activities.

Frequently asked queries:

What is the ePrivacy Directive?
How does the ePrivacy Directive impact Email Marketing?
How should consent be obtained?
What are the requirements for storing and accessing information?
Are there any exemptions?
Why Choose Mailchimp for Email Marketing?
Are You Providing an Easy Unsubscribe Option?
How to Measure Content Effectiveness?
What is GDPR and CAN-SPAM?
What is Foreground in Email Marketing?
What are the Benefits of IP Whitelisting?
How to Protect Customer Data?
Is Frequency a Factor?
What Are the Best Practices for Automatic Backups?
What Technologies are Used in Email Marketing?
Why is Training Your Support Team Essential in Email Marketing?
What Kind of Information Should Be Included?
What Are The Alternatives to External Stylesheets?
How Can You Ensure Quality in Email Marketing?
How can you ensure your content is mobile-friendly?
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