eprivacy directive (also known as the cookie law)

Are there any exemptions?

There are certain exemptions where consent is not required. These include cookies that are strictly necessary for the provision of a service explicitly requested by the user. For instance, cookies that remember login details or items in a shopping cart. However, these exemptions are quite limited and do not generally apply to email marketing activities.

Frequently asked queries:

What is the ePrivacy Directive?
How does the ePrivacy Directive impact Email Marketing?
How should consent be obtained?
What are the requirements for storing and accessing information?
Are there any exemptions?
How to Prevent a Bad IP Reputation?
What Types of Structured Data are Useful for Emails?
How to Use Audience Research Data?
What are the Best Practices for Using CRM Data in Email Marketing?
What Are AI-Driven Platforms?
Why Use Text-Based Content?
How to Implement Complex Segmentation?
What is Hashing in Email Marketing?
Why is Body Content Important?
What Tools Can Help with Partitioning?
What Tools Can Help in Analyzing Results?
Who Are Data Recovery Experts?
How to Implement Early Access in Email Marketing?
How Do You Analyze Feedback?
How to Identify Ineffective Segmentation?
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