Consider what actions you will take after the initial email is sent. Will you send a follow-up email to non-openers, or a thank you email to those who engaged? Having a follow-up plan helps maintain momentum and keeps your audience engaged.
By addressing these questions during your campaign planning, you can create a more effective and successful email marketing strategy. Remember, the key to a successful campaign lies in understanding your audience, delivering relevant content, and continually optimizing based on performance data.