financial impact

How Can Businesses Measure the Financial Impact of Email Marketing?

Businesses can measure the financial impact of email marketing through various metrics:
1. Conversion Rate: The percentage of email recipients who complete a desired action, such as making a purchase.
2. Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
3. Revenue per Email (RPE): The total revenue generated divided by the number of emails sent.
4. Customer Lifetime Value (CLV): The total revenue a business can expect from a customer over their entire relationship.
By analyzing these metrics, businesses can determine the effectiveness of their email campaigns and make data-driven decisions to improve future efforts.

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