Email marketing generates revenue through various channels:
1. Direct Sales: Promotional emails can directly drive sales by encouraging recipients to take immediate action, such as making a purchase or signing up for a service. 2. Customer Retention: By maintaining regular communication with existing customers, businesses can increase customer loyalty and repeat purchases. 3. Lead Nurturing: Email marketing helps in nurturing leads through the sales funnel, converting potential customers into paying clients. 4. Cross-Selling and Upselling: Personalized emails can suggest additional products or upgrades to existing customers, boosting the average order value.