How Can Businesses Measure the Success of Their Email Campaigns?
Success in email marketing is measured through various metrics. Key performance indicators include open rates, click-through rates, conversion rates, and unsubscribe rates. Analyzing these metrics helps businesses understand how well their campaigns are performing and identify areas for improvement. A/B testing different elements of an email, such as subject lines or call-to-action buttons, can also provide valuable insights into what resonates with the audience.