Implementing a "Continue Reading" link is straightforward. Here are the steps:
1. Create Engaging Teasers: Write a compelling introduction or teaser in your email. 2. Add the Hyperlink: Insert a hyperlink with the text âContinue Readingâ that directs to the full content, which could be a blog post, a landing page, or a downloadable PDF. 3. Ensure Mobile-Friendliness: Make sure the linked content is mobile-friendly, as a significant portion of users read emails on their mobile devices. 4. Track Performance: Use UTM parameters or your email marketing platform's tracking features to monitor click-through rates.