1. Digital Templates: Utilizing pre-made email templates can drastically reduce design costs. Many email marketing platforms offer free or affordable templates that are customizable to fit a brand’s unique needs. 2. Automated Tools: Implementing automation tools helps streamline the email marketing process, reducing the need for manual intervention and thus lowering labor costs. 3. Subscription Plans: Many email marketing services offer scalable subscription plans, allowing businesses to choose a plan that fits their budget and needs without overspending.