How can data from monitoring be used for adjustments?
Data collected from monitoring can be analyzed to identify trends, strengths, and weaknesses in your email campaigns. For example:
If you notice a high open rate but a low click-through rate, it may indicate that while your subject lines are compelling, the content within the email is not engaging enough. If the bounce rate is high, you may need to clean your email list to remove invalid addresses. A high unsubscribe rate might suggest that the content is not relevant to your audience, prompting a review of your segmentation strategy.