What are the Key Features of Email Marketing Automation Tools?
Drip Campaigns: A series of pre-written emails sent over time to nurture leads. Segmentation: Grouping subscribers based on specific criteria for targeted messaging. Personalization: Customizing emails with the recipient's name, preferences, and behaviors. Analytics and Reporting: Tracking email performance to optimize future campaigns. A/B Testing: Testing different versions of an email to see which performs better.