Delayed deliveries can have several negative impacts on your email marketing campaign, including:
Reduced Engagement: Timely delivery is crucial for engagement. If emails arrive late, recipients may ignore them. Decreased Conversion Rates: Delayed emails might miss critical windows for conversions, especially in time-sensitive campaigns. Harm to Brand Reputation: Consistently late emails can harm your brand's reputation and reduce trust. Ineffective Time-Sensitive Offers: Special promotions or time-sensitive offers may become irrelevant if emails are not delivered on time.