How Can Design Agencies Measure the Success of Their Email Campaigns?
Measuring the success of email campaigns is crucial for continuous improvement. Design agencies can use various metrics to gauge performance:
Open Rate: Indicates how many recipients opened the email. Click-Through Rate (CTR): Shows how many recipients clicked on the links within the email. Conversion Rate: Measures how many recipients took the desired action, such as filling out a form or making a purchase. Bounce Rate: Indicates the percentage of emails that were not delivered successfully.