How to Track the Performance of Your Email Campaigns?
While Gmail lacks advanced analytics tools, you can still track the performance of your email campaigns using the following methods:
1. Google Analytics: Tag your email links with UTM parameters to track user behavior on your website. 2. Third-Party Tools: Use third-party email marketing tools that integrate with Gmail to get detailed analytics on open rates, click-through rates, and more. 3. Feedback Loop: Monitor user feedback and engagement to understand what works and what doesn't.