How can email marketers optimize their budgets using financial information?
By analyzing financial metrics, email marketers can identify which campaigns are most profitable and allocate more resources to those. This involves: - Segmenting the audience to target the most valuable customers. - Personalizing email content to improve engagement and conversion rates. - Testing different email strategies (A/B testing) to find the most cost-effective approach. - Reducing spending on underperforming campaigns or channels.