What are some key financial metrics to track in Email Marketing?
1. Revenue per Email (RPE): This metric measures the revenue generated from each email sent, helping in understanding the direct financial impact of email campaigns. 2. Conversion Rate: The percentage of email recipients who complete the desired action (e.g., purchase, sign-up) gives insight into the effectiveness of the email content and targeting. 3. Average Order Value (AOV): Tracking the average amount spent per order helps in understanding customer spending behavior and optimizing email offers. 4. Return on Investment (ROI): Calculating the ROI of email campaigns helps in determining the profitability and justifying the marketing spend.