There are several ways in which email marketing can cause brand damage:
Spammy Content: Sending unsolicited emails or irrelevant content can annoy recipients, leading them to mark your emails as spam. Inaccurate Personalization: Using incorrect data for personalization can make your brand appear unprofessional and careless. Overloading Subscribers: Sending too many emails can frustrate your subscribers, causing them to unsubscribe or ignore future emails. Poor Design and Usability: Emails that are difficult to read or navigate can reflect poorly on your brand. Lack of Compliance: Failing to adhere to regulations such as GDPR can result in legal issues and damage your brand's credibility.