Email Marketing can significantly enhance CLV through various strategies:
Personalization: Sending tailored content based on customer preferences and behavior. Segmentation: Dividing your email list into specific groups to send more relevant content. Automated Campaigns: Using automation to send timely emails such as welcome messages, abandoned cart reminders, and re-engagement campaigns. Exclusive Offers: Offering special discounts and promotions to high-CLV customers to encourage repeat purchases. Feedback Requests: Asking for customer feedback to improve products and services, fostering a sense of community and loyalty.