Email marketing can indirectly affect your SERP rankings by driving traffic to your website, which signals to search engines that your content is valuable. Here are some key strategies:
Quality Content: Sharing high-quality content through your emails can encourage recipients to visit and engage with your site. Backlinks: Promoting your content in emails can lead to more shares and backlinks, improving your site's authority. User Engagement: Email campaigns can increase user engagement metrics like time on site and reduced bounce rates, which are favorable in the eyes of search engines.