Why Should You Pause and Reassess Your Email Marketing Campaigns?
There are several reasons to consider pausing and reassessing your email marketing efforts:
1. Declining Engagement: If you notice a drop in open rates, click-through rates, or conversions, it might be time to pause and figure out why. 2. High Unsubscribe Rates: A spike in unsubscribe rates can indicate that your content is not resonating with your audience. 3. Changing Business Goals: Your company's objectives might have shifted, requiring a new email marketing strategy. 4. Seasonal Adjustments: Different times of the year might necessitate changes in your email content and frequency.