How Can FinTech Companies Personalize Their Emails?
Personalization is key to effective email marketing. FinTech companies can use data analytics to segment their email list based on customer behavior, preferences, and demographics. By doing so, they can send targeted emails that are relevant to each subscriber. Personalization can include using the subscriber's name, recommending products based on their past behavior, and sending emails at times when the subscriber is more likely to engage.