Keywords should be strategically placed to maximize their impact. Here are some key areas:
Subject Line: This is the first thing recipients see, so including a keyword here can significantly increase open rates. Preheader: This text appears below the subject line in the inbox preview and can complement the subject line by elaborating on it. Body Text: Incorporate keywords naturally within the email content to maintain reader interest and relevance. Call to Action (CTA): A compelling keyword in the CTA can prompt recipients to take the desired action.