Firebase can be a powerful asset in email marketing by providing a reliable backend infrastructure and valuable analytics. Key uses include:
User Authentication: Securely manage user sign-ups and logins, ensuring only verified users receive your emails. Real-Time Database: Store and manage user preferences and engagement data in real-time to tailor email campaigns more effectively. Cloud Messaging: Send targeted email notifications and updates based on user behavior. Analytics: Track user interactions with your emails and website to gauge campaign effectiveness.