What Are the Best Practices for Subject Lines and Preheaders?
Subject lines and preheaders are critical as they are the first things your audience sees. Best practices include: 1. Keep It Short and Sweet: Aim for subject lines with fewer than 50 characters. 2. Be Clear and Direct: Your audience should understand what the email is about at a glance. 3. Use Action Words: Encourage engagement with action-oriented words like "Get," "Discover," or "Learn". 4. A/B Testing: Regularly test different subject lines to see what resonates best with your audience.