Following up after the event can enhance the overall experience and keep your audience engaged. Send a thank you email to attendees with a recap of the event, key takeaways, and links to any available recordings or additional resources. For those who registered but did not attend, offer a summary and a link to the recorded session if available. This keeps your audience engaged and fosters a sense of community.
By effectively utilizing email marketing, you can significantly boost the success of your webinars and seminars, ensuring not only higher attendance but also long-term engagement with your audience.