How Do You Measure the Success of Your Email Campaign?
Tracking and analyzing the performance of your email campaigns is essential. Key metrics to monitor include:
Open Rates: Indicates how many people opened your email. Click-Through Rates (CTR): Shows how many clicked on the links or CTAs within the email. Conversion Rates: Measures how many recipients registered for the event. Bounce Rates: Tracks the percentage of emails that were not delivered. Unsubscribe Rates: Indicates how many people opted out of your mailing list after the email.
Use these insights to refine your future email marketing strategies, making adjustments to improve performance.