Using Double Opt-In: Implement a double opt-in process to ensure that subscribers genuinely want to receive your emails. Monitoring Bounce Rates: Regularly clean your email list to remove inactive or invalid email addresses to reduce bounce rates. Engagement Metrics: Track metrics like open rates, click-through rates, and unsubscribes to gauge your email performance and make necessary adjustments. Compliance: Ensure your emails comply with email marketing laws like CAN-SPAM and GDPR to avoid penalties and maintain trust.